Recently one of my clients, Sameer Karim, was interviewed in a local newspaper, the Leicester Mercury. His law firm, Douglas Wemyss Solicitors, had just received a big recognition: the law firm of the year, from the Leicestershire Law Society. After reading the article I realized that this was a pretty positive feedback on the value of my work.
Sameer Karim
“Twelve months ago we employed a webmaster and internet specialist. He is just a one-man band but specialises in search engine optimisation (which puts your business at the top of the list when someone does a search) and social media networking. I got to know him through my own networking and thought ‘let’s give it a try’. We told him we weren’t selling a product, but selling our service and our knowledge, and asked him what was the best way to communicate that.
He immediately said we needed to get some videos done, giving educational content in a new medium – accessible to everyone who goes online. Now we get senior staff here to put some words together on things such as setting up a business or pre-nuptial agreements which we film and edit and upload to YouTube. We put 12 articles together in a very short time. In all we invested around £1,000, so it wasn’t that expensive, and the end result is fantastic. They are now in the public domain and it means people can get free legal advice. I can’t think of any other legal firm doing that.”
To elaborate, what I recommended to Sameer was:
- Build the company website up to be an authority on law. This means becoming an educator and freely share your knowledge. Google will love you for it.
- In the spirit of the above, create videos based on the subject matter of the articles, having them professionally shot and produced. Then syndicate on the web, particularly YouTube. By the way search for “Solicitors Leicester” on Youtube. At this date Douglas Wemyss Solicitors dominates the all first 15 places of the search results. This is quite impressive because YouTube is considered the second biggest search engine on the web.
- I created accounts for all the solicitors on Twitter, YouTube and LinkedIn. The solicitors received some instruction in the use of Twitter.
- In addition to the above we did the usual back-linking, article marketing, social bookmarking etc.
I’m quite happy with the results. Douglas Wemyss Solicitors score quite high on the search engines today in many different keywords. When I took on this SEO task they were on page 8 for the basic keyword: “solicitors Leicester”. Today they have held a solid position on page 1 for about 2 months.
