My Curriculum Vitae

Published by Andri on June 14th, 2011
Curriculum Vitae 

Andri Lindbergs

Addess: 36 Ingatestone Road, Web CV: http://andrilindbergs.co.uk
Essex IG8 9AL, London Home Phone: 0208 252 3732
Email: astroiq@yahoo.com Mobile: 0795 632 1959


A recent employer mentioned me when interview by a local newspaper and said there that I was a “one man band”.
Douglas Wemyss Solicitors was recently awarded Law Firm of the Year 2011 and Sameer Karim (CEO of the firm) attributes much of that success to my SEO efforts.


Who Am I?
  • I can hit the ground running in all IT scenarios
  • I am a creative problem solver.
  • My work is driven by enthusiasm and inspiration.
  • I deliver
Tech Skills
  • Web-design, HTML, CSS, etc
  • Human Factors, User Experience
  • Dynamic web-pages with PHP, HTML, CSS, JavaScript
  • Over 20 years of graphic design and video production
Scripting Skills
  • Front-end PHP, HTML, CSS, JavaScript
  • CMS: Drupal (theming) WordPress (theming)
Software Skills
  • Adobe Photoshop CS3 (12 years).
  • Adobe After Effects CS3 (4 years)
  • Adobe Flash (12 years),
  • Techsmith Camtasia (11 years)

Recent Project History (only listing medium-large projects) (2005-2011)

General Freelance Web Development, SEO, Adwords, Drupal, WordPress – PHP

  • Douglas Wemyss Solicitors (October 2010-June 2011)
    • Replaced their older website with a Drupal 6.20 CMS system
    • Information architecture, UX design and usability testing
    • Rigorous SEO campaign that resulted in a solid position on 1st page of Google
      • 17 videos produced for YouTube and other video websites
        Videos: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
        All these videos are directed and post-produced by me.
      • Created multiple accounts for DWS solicitors on Twitter, YouTube and LinkedIn
      • Built context related backlinks to the website
  • Douglas Wemyss Solicitors (August 2010) Personal Injury Department
    • Basic Built with PHP, HTML
  • 4-Seasons Environmental Services (2007-2010)
    • Basic Built with PHP, HTML, Flash animations
  • Mi-Sales (Sept – Nov 2007) – Coventry, UK
    • Created a video training program for the clients of an online advert company.
  • Gujarati Comedy Group (2007)
    • Basic Built with PHP, HTML, Video production
  • Dr Clark Store California, U.S (2006-2009)
    • UX & Usability testing
    • PPC Advert campains.
  • MATV (Midlands Asian Television) (June 2006 – Nov 2006) – Leicester, UK
    • TV Video and Web Development.
    • Made the company website (not the current one)
    • Helped in creating intros for current and new TV shows.
  • Words of Discovery (Jan 2005 – March 2005) – Leicester, UK
    • Short contract where I took care for the web design and development for Word of Discovery.

UML, Interface Design and Usability (April 2005 – Jan 2006 / 2008 – 2011)

Mobile Match – (Florida, U.S ) – later Mobi Match (with partners in India and Singapore)

This is my own project worked remotely from Leicester, Leicestershire, UK

  • Designed interfaces for Mobile devices and ran usability tests on them.
  • Created UML (data flow mainly) diagrams and documentation.
  • Development documentation for a mobile phone service.
  • Managing and training Java and J2ME programmers through TeamViewer.

Project Manager / Director (March 2001 – Jan 2005)

IBM Ace Centre / AstroIQ.com: Indore, Madya Pradesh, India

  • Managed 65 MSc Students in Computer Management finishing their final project.
  • Managed a team creating astronomical/astrological software Digital Jyotish.
  • Managed the design analysis and implementation of a web-portal.

Web Designer / Usability Manager (June 1999 – December 2000)

USA Global Link Inc: Fairfield, Iowa, U.S.A.

  • Web design and web portal management
  • The work involved Dynamic HTML coding, graphic layout design, and use of ASP.

Human Ergonomic / Usability Internship (November 1998 – June 1999)
Human Factors Inc: Fairfield, Iowa, U.S.A

  • Performing usability tests on websites and software. This also involved creating prototypes both in HTML for web and Visual Basic for software applications.
    • H&R Block: Videotaped usability test for the software application H&R Block provides its employees all their Tax offices in the U.S.
    • FedEx: Created a VB prototype for usability tests for FedEx employees.
    • National Institute of Neurological Disorders and Stroke (NINDS): Ergonomic design and web prototype. NINDS website received an award from the US government as the best and most useful website of all U.S. government websites.  It still looks the same 10 years later. http://www.ninds.nih.gov

Education

Maharishi International University – Iowa, USA (1998-1999)

MS in Psychology (Specialization in Human Computer Interface Design)

  • Internship at Human Factors Inc.
  • Cognitive Psychology
  • Usability Test Interviews
  • Ergonomics in Computer interface design
  • Media and Graphics studies

Maharishi International University – Iowa, USA (1992- 1996)
BA in Psychology

  • General Psychology
  • Developmental Psychology
  • Psychophysiology
  • “Outstanding Student Award” for my BA Thesis.

Other Professional Training

Hypnotherapy
1998: 100-hour certification in Advanced Hypnotherapy by the National Guilt of Hypnotists, USA.

Human Factors Design

1999: Human Factors Interface design from Human Factors in Fairfield Iowa, USA.


Hobbies & Interests

  • Psychology, NLP, hypnosis, motivation and techniques to improve success and performance.
  • Art, video and graphic design, computer technologies.
  • Languages and any means for effective communication.

 


My SEO Business Card

Published by Andri on June 15th, 2011

I designed this back in May.

My SEO Business Card

I wonder if it’s a little over-loaded.


Client Awarded – Law Firm of the Year

Published by Andri on May 11th, 2011

Recently one of my clients, Sameer Karim, was interviewed in a local newspaper, the Leicester Mercury. His law firm, Douglas Wemyss Solicitors, had just received a big recognition: the law firm of the year, from the Leicestershire Law Society. After reading the article I realized that this was a pretty positive feedback on the value of my work.

Sameer Karim - Head of Douglas Wemyss Solicitors in Leicester

Sameer Karim

“Twelve months ago we employed a webmaster and internet specialist. He is just a one-man band but specialises in search engine optimisation (which puts your business at the top of the list when someone does a search) and social media networking. I got to know him through my own networking and thought ‘let’s give it a try’. We told him we weren’t selling a product, but selling our service and our knowledge, and asked him what was the best way to communicate that.

He immediately said we needed to get some videos done, giving educational content in a new medium – accessible to everyone who goes online. Now we get senior staff here to put some words together on things such as setting up a business or pre-nuptial agreements which we film and edit and upload to YouTube. We put 12 articles together in a very short time. In all we invested around £1,000, so it wasn’t that expensive, and the end result is fantastic. They are now in the public domain and it means people can get free legal advice. I can’t think of any other legal firm doing that.”

To elaborate, what I recommended to Sameer was:

  • Build the company website up to be an authority on law.  This means becoming an educator and freely share your knowledge.  Google will love you for it.
  • In the spirit of the above, create videos based on the subject matter of the articles, having them professionally shot and produced. Then syndicate on the web, particularly YouTube. By the way search for “Solicitors Leicester” on Youtube.  At this date Douglas Wemyss Solicitors dominates the all first 15 places of the search results. This is quite impressive because YouTube is considered the second biggest search engine on the web.
  • I created accounts for all the solicitors on Twitter, YouTube and LinkedIn. The solicitors received some instruction in the use of Twitter.
  • In addition to the above we did the usual back-linking, article marketing, social bookmarking etc.

I’m quite happy with the results. Douglas Wemyss Solicitors score quite high on the search engines today in many different keywords. When I took on this SEO task they were on page 8 for the basic keyword: “solicitors Leicester”. Today they have held a solid position on page 1 for about 2 months.